Frequently Asked Questions


What is frequency capping?
What is addressable TV?

Can we apply frequency cap settings in DFP across all platforms(IPTV’s)?
What is Seven doing to manage frequency capping?
Ad holiday
Server Side Ad Insertion (SSAI)
What is a cue point in video advertising?
What is a ad pod in video advertising?
What is Ad blocking?
What is Seven doing about ad blocking?
Ad viewability
Technology stack
Completion rate
What targeting opportunities will be made available?
What is Seven going to make available programmatically?
How does it differ from direct IO based campaigns?
What is the difference between 7plus opportunities and Facebook and YouTube?
What are the business rules around wagering and alcohol clients?
What ad length will be available on 7plus?
What are the display banner opportunities?
Special events / other content to add to the catalogue.
What is SWM relationship with Yahoo!7? What products sit with whom?


Client Side Ad Insertion (CSAI)
Video Player Measurement (VPM)
Linear Television
Nonlinear Television
Gross-Rating Point (GRP)
Multichannel Video Program Distributors (MVPDs)
Set-Top Box (STB)
Video-On-Demand (“VOD” or “SVOD”)
Advertising Video on Demand (“AVOD”)
Data Management Platform (DMP)
Demand Side Platform (DSP)
First party data (1PD)
Invite Only Auctions (IOA)
Private Market Place (PMP)
Programmatic guaranteed (PG)
Second party data (2PD)
Server Side Ad Insertion (SSAI)
Supply Side Platform (SSP)
Third party data (3PD)
Unreserved Fixed Rate (UFR)
Video Ad Serving Template (VAST)
Video Player-Ad Interface Definition (VPAID)

Connected TV (CTV)
Dynamic Ad Insertion (DAI)
Full Episode Programming (FEP)
Over the top (OTT)

Virtual multichannel Video Programming Distributor (vMVPD)
Video Supply Side Platform (VideoSSP)